We help charities expand their online reach to attract high-quality leads and a steady flow of new donors. With our extensive affiliate network and profiled email audience of over 1.2 million opt-in profiles we support Dutch non-profit organisations with successful online fundraising.
About OMG:
Using Touch-Tell-Sell, we create the optimal donor journey. Through multiple touchpoints, we attract high-quality leads and deliver a steady flow of new individual and corporate donors.
Reach and attract high-quality leads through touchpoints such as our charity e-zines
Engage these prospective donors through newsletters and automated email follow-up journeys
Convert leads into new regular or one-off donors
For Oranje Fonds, we developed campaigns to generate leads and attract new donors through our opt-in email audience and affiliate network. Through targeted segmentation and conversion optimisation, we achieved:
20,567 leads acquired
338 email conversions
697 telephone conversions
Through affiliate marketing and our opt-in email audience of 800,000 B2C profiles.
Use our consumer reach for:
Through our business e-zine and opt-in email audience of 400,000 B2B profiles.
Use our business reach for:
You decide how to follow up with new leads: delivered directly to your own CRM system for prompt sales follow-up, or followed up automatically using marketing automation. Direct lead delivery lets your sales or service team start following up immediately, without manual work or delays. You stay in control and manage the next steps in the donor journey yourself.
We personalise the donor journey using strategy, data, behaviour and technology. This helps charities follow up with high-quality leads and convert them into new donors.
Online Marketing Group (OMG) specializes in lead generation, email marketing, and affiliate marketing. For nearly 30 years, we’ve driven growth for automotive brands, non-profits, education providers, publishers, and a wide variety of commercial organizations.
OMG is ISO 9001 and ISO 27001 certified and, as a member of DDMA holds the Privacy Waarborg quality mark.
Why charities choose OMG
