Campaign
Tikkie zakelijk helps businesses and organisations get paid quickly and easily by their customers. They asked us to develop an email campaign that introduces business owners to the convenience of Tikkie zakelijk. They also wanted to highlight its benefits and encourage recipients to try business payment requests for themselves.
We developed an automated email journey consisting of three consecutive emails. This journey introduces recipients to Tikkie zakelijk step by step: first by building trust and introducing the service, then by highlighting its key benefits, and finally by encouraging action with a free trial without obligation.
Touch-Tell-Sell
The first email introduces Tikkie zakelijk and makes its promise immediately tangible: getting paid faster with a familiar payment solution recipients already know. The email is deliberately structured for clarity, so business owners can see at a glance who Tikkie zakelijk is for and how it fits their everyday payment requests.
Neuromarketing
Select a technique to discover how it was applied in the campaign:
Information is easier to understand and remember when it is clearly organised. Dividing the message into easily scannable content blocks immediately shows what Tikkie zakelijk offers business owners.
Analytics dashboard
Our in-house COFFEE analytics dashboard gave Tikkie zakelijk real-time insights into results throughout the email campaign. Alongside open and click rates we also measure engagement per email, click behaviour and conversions, allowing us to see at any point which message generated the most action.
A well-designed email journey takes recipients through each stage: first recognition, then persuasion, followed by a clear action.
