Go-to-Market Engineering

Build an AI-driven growth engine

Turn sales and marketing activities into automated processes. Go-to-Market (GTM) Engineering turns commercial growth into a repeatable system. We build an engine that continuously finds, qualifies and engages prospects with communications tailored to each account and individual, based on personality, role and identified challenges. This moves prospects through the funnel automatically, measurably and at scale.

What this means in practice:

Prospects are guided to the right content and follow-up based on behaviour and signals
Continuous workflows capture signals and immediately prepare the right actions for sales or automation
100% account-based marketing with individual personalisation for each decision-making unit member
We take care of prospect sourcing, research, qualification and outreach
Your sales team focuses on just one task: valuable customer conversations

GTM campaigns

Systematic outreach that works. Well-executed campaigns achieve reply rates of up to 60%.

Research

We map your Total Addressable Market, every relevant company and every decision-maker and influencer in the decision-making unit. This keeps targeting account-based and focused on your ideal customer profiles.

ABM Funnel

We guide each prospect to a content funnel that matches their persona, needs and stage in the marketing funnel. We use your profiles across Google, Meta, LinkedIn and email to deliver the right content mix.

Direct outreach

Highly personalised multichannel outreach. Each prospect is approached with tailored messages based on their challenges and interests, through email, LinkedIn, WhatsApp, Instagram and telephone.

GTM Engines

Never miss a buying signal. AI-driven engines find new accounts, detect signals and automatically initiate actions in your CRM, creating a steady stream of relevant triggers, content interactions and outreach opportunities.

Examples of engines you can use:

Web intent engine

Detects website behaviour by company and automatically initiates the right follow-up based on pages, topics and engagement.

Social post monitoring engine

Monitors LinkedIn or Instagram posts from your target accounts and decision-making units to identify relevant signals.

Job postings engine

Monitors signals from new vacancies at target accounts and automatically interprets what they mean for your proposition and timing.

Job change engine

Observes job changes among relevant contacts and immediately starts a warm re-engagement journey with context.

Promotion engine

Identifies promotions and new responsibilities and triggers relevant messaging.

News engine

Tracks news about target accounts and translates it into practical talking points for sales and outreach.

Ad monitor engine

Monitors advertising activity by target accounts and uses it as an intent signal to inform timing and messaging.

Data engine

Combines and verifies 12 B2B data sources, so your sales team always has up-to-date contact details in its CRM.