AI Personas

Discover the creative power of AI

With the right AI tools and prompts, you can already create realistic images of people for your campaigns: high-quality, flexible and royalty-free. This takes the right knowledge, expertise and tools. Over the past year, OMG has invested heavily in the latest AI tools to create bespoke professional campaign imagery. Curious about the possibilities? Submit an AI Persona Trial Request.

The power of images featuring people

Using images of people in marketing and advertising is particularly effective at increasing conversions. This impact comes from several psychological and emotional factors:

Recognition: activate mirror neurons Images of people make your message more relatable, encourage imitation and create a more positive perception of your product or service.
Connection: put a face to your message Images of people attract attention, create emotional connections and increase trust in the credibility of your advertising message.
Influence: tap into the power of the unconscious mind Images of people and neuropsychological techniques increase the effectiveness of your communications by activating the unconscious mind.

Using realistic images of people is therefore significantly more effective than communicating without them. With generative AI and the right prompts, we develop bespoke professional campaign imagery. Curious how AI Personas can strengthen your communications?

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A closer look

Generative AI is a powerful form of artificial intelligence that lets you create new content. The AI model learns patterns from large amounts of data and uses this knowledge to generate original output. Unlike traditional AI, which works with predefined input, generative AI can produce endless creative content from the right instructions, known as prompts. Examples include generating images, writing informative articles and composing music. Generative AI offers enormous creative possibilities that you can use today to rapidly transform expensive, time-consuming processes.

Speed: generative AI can produce content significantly faster thanks to its online accessibility and substantial computing power. This saves considerable time compared with traditional production methods.

Creativity: generative AI offers endless creative possibilities, thanks to training on very large datasets. If you can imagine it, the right prompts can help you generate it.

Flexibility: generative AI lets you make changes quickly, even at the last minute. This allows you to respond rapidly to trends and current events, unlike traditional production methods.

Personalisation: generative AI makes it possible to personalise content precisely for your audience and/or geographical location, making it more relevant and effective.

Accessibility: generative AI is much more affordable than other production methods because it no longer requires extensive resources. You can start using AI today without additional investment.

Generative AI offers a welcome alternative to the limitations of traditional image production, which is often expensive due to location shoots and frequently relies on standard stock imagery when better options are unavailable. Companies often reuse images from their own libraries or avoid imagery altogether, limiting the creativity and impact of their communications. Generative AI offers a solution by generating new, original content without the high costs and constraints of traditional production methods. It lets you quickly and efficiently generate unique images that fit your brand, strengthening your communications and conversion rates.

Endless ways to use AI imagery

AI Personas are versatile and can be used in both online and print advertising. The possibilities are endless, including enhancing communications across:

Websites and landing pages
Emails and newsletters
Social media
Print media
Outdoor advertising

Direct marketing
Mobile apps
Display banners
Flyers / banners

Increase engagement on social media

Did you know that AI images in social media posts lead to more valuable comments? New research reported by Emerce shows that AI images on social media generate more brand mentions and friend tags than traditional images. Read more about this research into AI, social media and engagement levels on Emerce.nl.

Explore the research

Our process

Five steps to bespoke professional campaign imagery:

Concept development

We define a concept based on the intended audience and content objectives.

Prompting

We develop detailed instructions, known as prompts, to generate specific AI outputs.

Creation

We generate AI Personas using the right tools and prompts.

Production

We produce the final AI Personas for use across online and/or print media.

Optimisation

We optimise and refine AI Personas based on your brand values, preferences and needs.

Discover the creative power of AI

The power of images featuring people

A closer look

Endless ways to use AI imagery

Increase engagement on social media