Automotive Reach Partner

Buying a car is rarely an impulse decision. The research and decision-making process takes longer and calls for a phased approach. OMG therefore uses the Touch-Tell-Sell model: a proven strategy that guides audiences towards action, step by step.

In the Touch stage we build awareness. We tap into relevant developments such as changes to company car tax rules, new model launches and innovations in electric driving. Engaging emails create visibility and initial engagement, keeping the brand or model top of mind.

In the Tell stage we develop that interest. We provide context and content that address questions and considerations such as range, costs, configuration options and the benefits of a particular version. This is where we build trust and address objections.

In the Sell stage we encourage the audience to take a concrete step, such as requesting a test drive, configuring a model or completing a lead form. The engagement built in the earlier stages significantly increases the likelihood of conversion.

A/B testing is available as standard at every stage. Subject line tests, content variations and CTA optimisation allow us to continually refine campaigns using data.