Magazines
Over 25 years of experience in

Lead and subscriber acquisition

To grow your subscriber base as a publisher, you need reach, traffic and a partner who understands the market. OMG has supported publishers for over 25 years in acquiring high-quality leads and subscribers. We work with publishers of newspapers, magazines, TV guides and trade journals. Over the decades, we have built in-depth expertise in lead and subscriber acquisition, subscription offers and audience behaviour. We use this knowledge to support sustained brand development and growth, working together to make the most of every publication.

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Performance-based reach

The largest affiliate network
in the Netherlands

OMG helps publishers expand their reach and acquire high-quality leads and subscribers through affiliate marketing. Our network provides scalable reach and targeted visibility, and you only pay for results achieved. Through our platforms, we reach over 100,000 unique visitors each month and generate over 50,000 new subscribers for publishers each year. OMG handles the entire process, so you benefit from maximum impact without operational complexity.

OMG's extensive and well-established publisher network includes:

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Subscription
websites

Websites where consumers actively search for a publication.

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Promotional
platforms

Websites where consumers benefit from limited-time offers.

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Gift voucher redemption platforms

Websites where consumers redeem a gift voucher.

Together, these platforms provide powerful performance-based reach, bringing publications to the attention of different audiences at relevant moments. We reach both active searchers and prospective subscribers who are receptive to attractive offers and discounts.

Advice and optimisation

Campaigns and subscription offers

OMG offers more than campaign execution. With our years of experience in the online subscription market, we actively help make your campaigns, subscription offers and messages as effective as possible. We advise, test and continually optimise using performance data. We also work closely with established subscription fulfilment providers. OMG focuses entirely on acquisition; the customer relationship, subscription administration and follow-up remain with the publisher. You retain control while we deliver a flow of new leads and subscribers.

The starting point for

Working with OMG

Every partnership with OMG starts with the publisher's existing publications and subscription offers. We use the same offers as the publisher, maintaining consistent positioning that consumers recognise. OMG handles the full technical setup on our side. Once approved, we launch the publications and campaigns across our network. Publishers feature the publications on their platforms, or we actively place specific offers with partners where we expect them to perform well. We focus on reach that generates leads and subscribers. Our expertise in subscriber acquisition helps us identify the channels, timing and offers that drive conversions. We then optimise and scale campaigns based on their results.

ISO 9001 and ISO 27001 certified

About OMG

Online Marketing Group (OMG) specializes in lead generation, email marketing, and affiliate marketing. For nearly 30 years, we’ve driven growth for automotive brands, non-profits, education providers, publishers, and a wide variety of commercial organizations.

OMG is ISO 9001 and ISO 27001 certified and, as a member of DDMA holds the Privacy Waarborg quality mark.

Why publishers choose OMG

  • Online marketing specialist
  • A trusted partner for publishers for almost 30 years
  • Creative Studio for concepts, design and technical development


Want to know more?

Get in touch

Want to know how we can increase your reach, visibility and subscriber numbers? We would be happy to discuss the possibilities and expected potential.

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