We help training providers consistently reach relevant professionals and turn their attention into course enrolments. With data-driven email marketing, a profiled email audience of over 1.2 million opt-in profiles and a measurable funnel, we deliver greater visibility, high-quality leads and new course enrolments. By segmenting audiences by factors such as job role, industry, education level and seniority, we engage the right people with targeted campaigns.
About OMG:
Targeted segmentation helps you reach exactly the audience relevant to your message. Instead of advertising broadly, you can engage the right professionals.
Age
Gender
Location
Education level
Job role
Seniority
Industry
Interests
Reach the heart of your target audience using name, address, postcode/city, telephone and email data and 9 interest areas:
Reach the heart of your target audience using 12 job profiles in 20 different industries:
Online environments where professionals actively search for development, further training and career progression.
Networks where managers, specialists and professionals share knowledge and explore their next step.
Content platforms where working professionals access relevant information every day and are receptive to new insights.
New course enrolments are generated through multiple relevant touchpoints in the buyer journey. OMG therefore uses a data-driven approach based on the Touch-Tell-Sell method.
Building visibility among relevant professionals through business and specialist platforms.
Generating interest with relevant content, course information and targeted follow-up based on behaviour and profile data.
Encouraging action from high-interest leads through brochure downloads, advisory consultations and direct enrolments.
Consistent visibility and high-quality lead generation.
Featuring courses in a weekly email with relevant, audience-specific content to attract high-quality leads.
Campaign setup:
Results:
E-zine campaign
Engaging high-interest leads and attracting learners.
Promoting one specific course through a last-minute offer. This targeted campaign engages high-interest leads and helps fill places quickly on courses with a fixed start date.
Campaign setup:
Results:
Dedicated campaign
E-zine campaign
Dedicated last-minute campaign
Online Marketing Group (OMG) specializes in lead generation, email marketing, and affiliate marketing. For nearly 30 years, we’ve driven growth for automotive brands, non-profits, education providers, publishers, and a wide variety of commercial organizations.
OMG is ISO 9001 and ISO 27001 certified and, as a member of DDMA holds the Privacy Waarborg quality mark.
Why training providers choose OMG
