Campaign
Oranje Fonds works towards a connected society where nobody is left on their own. One of the social initiatives supporting this mission is Burendag: an annual event where neighbours come together to organise activities in their neighbourhood. For Burendag 2025 Oranje Fonds asked us to develop a campaign that would generate new leads and encourage them to support Oranje Fonds as donors.
We developed a lead generation campaign focused on awareness and email and telemarketing opt-ins, followed by an automated email journey with two engagement emails. These were the results:
Touchpoints
The interactive landing page encouraged visitors to enter for free for a chance to win one of 10 Douwe Egberts coffee tins worth €60 each. With a simple question we introduced them to Burendag and invited them to take part. After entering their details and providing email and telemarketing opt-ins they were automatically entered into the prize draw. These newly acquired leads were then ready for follow-up.
Neuromarketing
Select a technique to discover how it was applied in the campaign:
People like to stay consistent with their earlier choices. After answering a simple question, taking the next step and completing their entry into the campaign feels natural.
With every campaign, we gain better and new insights into our audiences and how to follow up with them through telemarketing. Because OMG is so data-driven, we can work together to achieve a strong ROI.
