Get more from email campaigns
Effective email marketing starts with insight. That is why we developed COFFEE: the advanced E-mail Analytics Dashboard that makes email marketing demonstrably more effective. COFFEE stands for Conversion Optimization Funnel For Effective Engagement and combines our years of online marketing experience with smart technology. We can send email campaigns and optimise their results using data, behavioural analysis and recipient motivation scores.
Real-time behaviour measurement and optimisation
COFFEE closely monitors your email journeys. By measuring and analysing recipient behaviour, we can map the buyer journey in real time and identify highly motivated profiles. With the right approach, profiles with high motivation scores generate more conversions. COFFEE provides insights into campaign data including:
