Campaign
Vodafone Business wants to raise awareness among business owners of the growing cybersecurity threats. With digital threats such as phishing and ransomware on the rise, we were asked to develop a lead generation campaign that informs business owners and encourages them to test the security of their own web domain.
To achieve this, we developed an automated email journey consisting of three consecutive emails. The journey guides recipients step by step from awareness to action: first, we explain the current risks of phishing and ransomware, then we highlight the need for protection with clear figures and insights, and finally we encourage them to request the free domain check.
Touch-Tell-Sell
In the first email, we raise awareness among business owners of the changing cyber landscape. We highlight threats such as phishing and ransomware and explain why digital security matters to their business. With an accessible introduction, we invite recipients to review their own cybersecurity. This email marks the first step from awareness to action.
Neuromarketing
Select a technique to discover how it was applied in the campaign:
You are naturally more sensitive to avoiding losses than achieving gains. By focusing on real threats such as phishing and ransomware, we encourage business owners to review their cybersecurity and strengthen it where needed.
