Campaigns
MAX Magazine wants to keep attracting new readers. With that ambition in mind, the publisher asked us to recruit both trial subscribers and regular subscribers. The challenge: how do we reach potential readers and persuade them to choose MAX Magazine?
We develop subscriber acquisition campaigns and distribute them through our extensive publisher network. The acquisition emails and accompanying landing pages bring together the magazine’s content and subscription offer. This showcases what MAX Magazine has to offer and makes taking out a trial or regular subscription appealing and straightforward.
Touchpoints
The landing page invites visitors to discover MAX Magazine with four issues delivered to their home for free. We highlight the magazine’s varied content, from personal stories and puzzles to TV and radio listings. By clearly stating that the trial subscription ends automatically, we remove concerns about ongoing commitments. Visitors can enter their details in the application form and give permission to be contacted by email and by phone on one occasion. This makes trying MAX Magazine without any further commitment appealing and easy.
Touchpoints
This landing page focuses on a one-year subscription to MAX Magazine for €29.40. Showing the regular price of €69.90 alongside the promotional price makes the saving immediately clear. A HEMA gift card worth €10 gives visitors an extra reason to subscribe. We also highlight what the magazine offers: from tips for days out and puzzles to personal stories and articles on health and finance. Visitors can take out their subscription using the application form. This combines an attractive offer with concrete reasons to choose MAX Magazine.
Neuromarketing
Select a technique to see how it is used in the campaigns:
Your attention is drawn to elements that stand out from their surroundings. By making CTA buttons and text links prominent in the MAX Magazine campaigns, we make it immediately clear where to click to take out a subscription.
