Campaign
Kiosk.nl is the subscription platform from DPG Media for popular newspapers and magazines such as AD, de Volkskrant, Donald Duck and Libelle. After launch, the focus was on growth: reaching a wider audience and expanding the email database with high-quality newsletter subscriptions. Kiosk.nl therefore asked us to develop a campaign to generate new leads and encourage visitors to subscribe to its newsletter.
We developed a creative lead generation campaign with an interactive game concept and appealing prizes. Using gamification, we encouraged visitors to take part and leave their details. This provided an accessible and effective way to grow the email database of Kiosk.nl. These were the results in the first 7 weeks after launch:
Touchpoints
A targeted acquisition email through the OMG affiliate network introduced recipients to Kiosk.nl. Their attention was immediately captured by the interactive game concept and the chance to win one of the appealing prizes. Every participant was also guaranteed a prize, making it even easier to decide to take part.
Neuromarketing
Select a technique to discover how it was applied in the campaign:
The brain responds more readily when something feels like a game. Inviting visitors to spin the Kiosk.nl prize wheel makes taking part more enjoyable, accessible and appealing than filling in a standard form.
